Salesforce is a company that makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service.
Customer 360, our complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, helping you grow relationships with customers and employees alike.
Salesforce is a cloud-based platform that provides software and services to create relevant customer experiences. Starting as Software-as-a-service (SaaS), Salesforce is based on a multi-tenant architecture that has benefits such as API Integration, configuration, scalability, free capacity, low-cost ownership, platform support, and more. Salesforce is one of the best Customer Relationship Management (CRM) service providers and also provides Artificial Intelligence (AI) platform for marketing automation, financing, Human resource management, etc.
As a widely used CRM tool, Salesforce benefits both small and large businesses. It breaks down the organization’s operations and allow the employees to have a single customer view of various department. All these services allow a business to use the latest technologies, find potential customers, and provide a better experience.
Let’s start with the definition. Salesforce is a cloud-based service as a software (SaaS) company, which means it hosts an application customers can access online. It operates on a pay-as-you-go subscription business model. Because all data and information is stored in the cloud, Salesforce is accessible from any device at any time. It also allows for live data tracking and accurate real-time updates.
Here is the answer to how Salesforce works — it specializes in customer relationship management (CRM). As you might guess, a CRM platform helps companies better connect with current and potential customers. The platform has the ability to identify who a company’s top leads are and even provides suggested actions and next steps. Beyond customer acquisition, Salesforce’s features are intended to help keep customers happy, which drives brand loyalty.
While there are other CRMs on the market, Salesforce is becoming the industry standard. It offers a multitude of services that allow businesses to engage with their customers in ways that go beyond the surface level.
The Salesforce App Exchange offers thousands of pre-built applications that integrate with Salesforce. For example, PowerSync is an app that syncs data between Salesforce and eCommerce platform Magento, eliminating the need for duplicated manual data entry.
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