Let’s start with the definition. Salesforce is a cloud-based service as a software (SaaS) company, which means it hosts an application customers can access online. It operates on a pay-as-you-go subscription business model. Because all data and information is stored in the cloud, Salesforce is accessible from any device at any time. It also allows for live data tracking and accurate real-time updates.
Here is the answer to how Salesforce works — it specializes in customer relationship management (CRM). As you might guess, a CRM platform helps companies better connect with current and potential customers. The platform has the ability to identify who a company’s top leads are and even provides suggested actions and next steps. Beyond customer acquisition, Salesforce’s features are intended to help keep customers happy, which drives brand loyalty.
While there are other CRMs on the market, Salesforce is becoming the industry standard. It offers a multitude of services that allow businesses to engage with their customers in ways that go beyond the surface level.
The Salesforce App Exchange offers thousands of pre-built applications that integrate with Salesforce. For example, PowerSync is an app that syncs data between Salesforce and eCommerce platform Magento, eliminating the need for duplicated manual data entry.